Founder of Prudent Financial Services, LLC | Creator of the GreaterThan™ Retirement Plan | Investment Advisor Representative
For over 25 years, Dean Burdette has helped people reimagine retirement—not as an end, but as the beginning of everything they’ve worked for. Born in Atlanta and a Naples resident for more than 45 years, Dean began his career in banking, where he learned the mechanics of wealth. But it was through independent advising that he discovered his calling: helping clients build lives that are greater than money.
As the founder of Prudent Financial Services and creator of the GreaterThan™ Retirement Plan, Dean has developed a planning process that transforms financial confusion into confidence. His proprietary approach is built on five core pillars—income, investment, tax, legacy, and healthcare—woven into a single strategy that empowers clients to move forward with clarity and control.
What sets Dean apart is more than his experience. It’s how he shows up. He’s known for telling the truth—even when it means recommending no changes at all. He’s built a reputation for making complex ideas simple, removing pressure from decisions, and helping clients stay focused on what truly matters: living a life of purpose and leaving a legacy of impact.
Every conversation starts with your goals, not his products. Every plan is tailored, transparent, and built to adapt as life evolves. Whether you’re looking for validation, a second opinion, or a new direction entirely, Dean will meet you with expertise, empathy, and the belief that your future can be greater than you imagined.
Dean is a proud father to Ian, Aiden, Peyton, and Calen. When he’s not guiding clients, he enjoys coin collecting, hiking, and soccer. His life and leadership are grounded in his faith and active involvement in his church.